Study Marketing in UK

Marketing presents a wide range of unique and challenging issues to address in a constantly changing business landscape. To survive and grow, a company must sell products, and the marketing team determines the best way to do so by researching and satisfying customer needs. During your degree, you will study planning, pricing, trend analysis, advertising, and promotion.

Study marketing in UK will provide opportunities to network and gain transferable skills that will be useful in a variety of business sectors. Students will improve their communication and presentation skills, as well as their ability to question and analyze information. Modules will include e-business management, digital marketing, strategic brand management, and consumer understanding.

Almost all marketing courses at UK universities include a work placement that allows students to gain experience in a busy marketing department, and many degrees can be studied as a joint honors degree alongside another subject of interest.

Entry Requirements to Study Marketing in the UK

  • 30 points are the typical International Baccalaureate requirement.
  • ABB is a typical A-level requirement.
  • Typical IELTS requirements are 6.0 overall, with no component lower than 5.5.
  • Please keep in mind that entry requirements differ between UK universities.

What Marketing Degrees are Available?

Undergraduate degrees in marketing may include business or specializations in specific areas, such as:

  • Agri-Food Marketing with Business BSc
  • Business Management and Marketing BA
  • Digital Marketing BSc
  • Fashion Communication and Promotion BA
  • Marketing BSc/BA


Marketing graduates can expect to earn between £18,000 and £23,000 as an entry-level salary.

A brand manager may earn £45,000 on average in their mid-career, while specialists such as digital marketers may earn up to £50,000. Salary ranges of £100,000–£144,000 have been reported for positions such as marketing director or chief marketing officer in major corporations.

Graduate Marketing Jobs

Marketing is a role found in every industry, and specializations can lead to a variety of careers. If you prefer to broaden your horizons, your skills and knowledge will be useful in other areas of business. Some positions will necessitate additional training. Career options include:

  • Accountant
  • Advertising copywriter
  • Brand manager
  • Business development manager
  • Channel marketing specialist
  • Charity fundraising consultant
  • Customer experience analyst
  • eCRM manager
  • Event manager
  • Market researcher
  • Marketing director
  • Media buyer
  • Media planner
  • PR officer
  • Solicitor

Subjects related to Marketing

If you’re interested in consumer behavior or business practices, you might want to check out: